Angela Radcliffe

Hi there! I'm a brand transformer who has been innovating in healthcare for two decades.

 
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Profile

 

By the numbers: 20+ years of global healthcare experience, 100+ global clinical trials managed, 3 industry perspectives (marketing, technology, life science) 2 to 20+ staffers managed; +$40million P&L oversight

I have therapeutic expertise in CNS, cardiology, endocrinology, oncology, infectious disease, pain management, rare disease, and women's health and a career lineage that spans MicroStrategy, Cardinal Health, UnitedHealthcare and the Omnicom and IPG networks. My experience in medical marketing and public relations runs the gamut of the product development lifecycle where I have been responsible for the strategic oversight, implementation, and evaluation of clinical trial recruitment efforts, professional education initiatives, and brand promotion - positioning new and existing brands to fill unmet clinical needs.

I’m committed to the pursuit of more authentic patient engagement, giving data ownership back to consumers, the promotion of health literacy for all, and normalizing clinical research a care option.
 

Consulting Services

 

Strategy & Innovation

  • Strategy development (general)

  • Strategic partnership brokering, negotiations and management

  • Digital strategy

  • Media planning

  • Product Incubation

  • Customer/patient journey mapping

  • Research


 

Workshops & Events

  • Investigator meeting, planning, execution, and facilitation

  • Ideation/design thinking labs and workshops

  • Study identity and branding workshops

  • Study recruitment & retention planning

  • Speech writing


 

General Consulting & Business Development

  • Business development (pitches, proposals, RFPs)

  • Thought Leadership (writing articles, producing videos etc.)

  • Copy writing (patient recruitment materials, websites, etc.)

  • Conference support (canvas, network, distill key learnings, etc.)

  • Go-to-market support: Advise on clinical research market, landscape

  • Orchestrate patient-centricity tactics (connect to patient advocates, advisory boards, patient-voice experts)

 

Customer & Research Site Support

  • Site engagement (onsite or online analysis, tactical support, chart review)

  • IRB/EC packet review

  • High-touch account management

  • Project plan and timeline development

  • Budget development and management

Some of the Work

 

Featured Articles

Published or quoted in: Pharmaphorum, MM&M, Pharmavoice, Modern Healthcare, Wired, PM360, mHealth Intelligence, Kaiser Health News and more. A sample of by lines and articles can be found below.

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Are We Ok With A Health Literate 1%?

Lack of participation in clinical trials is in a crisis state- trial participation rates have been stagnant for decades and many good people have tried many good things- so why don’t we have momentum…

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Who Will be on the Right Side of Big Data History?

Uber, Lyft, TaskRabbit, Fiverr, Airbnb. Ten years ago most of these companies were just starting to break through to the average consumer’s radar. Now, we can barely imagine living without….

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Are we missing the message? A New Take on Patient Centricity

A simple idea is often the most elegant solution to a problem, which may be why we are still failing to solve the clinical research participation problem. It is not just that clinical research is complex…

Resume

 

Summary of my expertise can be found below along with relevant samples of thought leadership and contribution to industry. References available at your request.

Experience

GM, Clinical Trial Solutions PulsePoint
2018-Present

Managing Director, EVP
FCB Health
2012 to 2018

Director, Strategic Development
Ketchum/MMG
2008 to 2011

Director of Marketing
Safeware, Inc.
2007 to 2008

Client Service Director
P-Value Communications
2006 to 2007

Account Director
UnitedHealthcare/i3
2003 to 2006

Proposal & Grant Director
Cardinal Health
1997 to 2003

Marketing Coordinator
Microstrategy
1995 to 1997

 

Education

University of Maryland University College
Coursework in Microbiology
2013

Academy of the New Church
Academic Honors
1992

 

Specialized Skills

Agency

Corporate, brand, and product identity and architecture; Advanced ideation techniques, design thinking & workshop facilitation expertise; Marketing/Sales pipeline strategy; CRM, Social and Martech solution implementation; Patient/customer journey and experience mapping; Thought leadership cultivation; Event planning and management; Media relations/PR; One-woman agency skill set: write it, design it, shoot it, produce it and promote it! Well-connected, well-respected, networker with pitch room prowess and persuasive, collaboration building power

✦Clinical Research

Expertise in GCP, HIPAA, IRB/EC & Privacy Shield requirements; Command of study feasibility and site ID methods; Site engagement strategy and creative Investigator meeting (design, plan and facilitate); Expert in patient recruitment and retention including materials development, study websites/screeners, community outreach, digital outreach, advocacy relations, contingency planning and rescue efforts; Command of the digital health tech landscape from AI/ML to programmatic and data science disciplines

Contributions to Industry

Recognized as a Health Luminary by Abelson Taylor’s ICON series

Winner of the Inspiring Hope Ideathon with a novel CSR program for Clinical Trials

SCOPE Patient Engagement Award winner with Alexa-powered consenting aid for pediatric clinical trials

Stanford MedicineX speaker (read the write up here).

Architect of #PopupStar

https://www.popupstarcommunity.com/

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Testimonials

I met Angela at our agency’s bootcamp for rising stars and she stood out from almost everyone else there. She is confident, articulate, creative — and above all, persuasive. Her presentation skills are exceptional. On that basis, I would recommend Angela for work that requires strategic and creative thinking and communications excellence.
— Karen Strauss- Ketchum
Angela is an amazing project director. She is detail-oriented yet can still see the big picture. She quickly gains respect from all around her. She’s innovative, creative, and savvy. Any company would be lucky to have her on their team.
— Donna Fowle, FCBVIO
I hired Angela’s company to support a challenging trial. She was the project lead for us and was fabulous. Our sites really responded to her and her team. Her group collaborated with my group so seamlessly; it was a true team relationship. Angela was creative and personable and very motivating to our sites. She went above and beyond whenever possible and was always a joy to work with!
— Dawn Lauro, Supernus Pharmaceuticals
Angela is one of the most strategic and innovative women I have ever had the pleasure of working with. She is able to tackle the most difficult of challenges and come up with a strategy or solution that becomes a best practice across MMG. She repeatedly impresses both colleagues and clients with her knowledge and experience that help make her projects a success. She has a stellar work ethic and always goes the extra mile to exceed client expectations.
— Maria Lynott, UBC
If only we could bottle the energy and brainstorming capabilities of Angela Radcliffe! It was a pleasure to work with Angela in strategic development and in her role as a project director. Clients love her discipline and detail management too.
— Lani Hashimoto, Novartis
Angela is one of the brightest and most talented people that I’ve had the pleasure of working with and has an amazing ability to envision multiple facets of a task at the same time. We tasked Angela with designing and developing our marketing department from the ground floor up, which she did with professionalism and ease. She started us on a path that greatly assisted us to ultimately being able to secure greater market share and new revenue streams.
Angela is an independent and detail oriented person that can work from anywhere in the world while still recognizing your specific needs and wishes. She willingly takes the time to make sure that a task is not just completed but something that makes your company proud. Angela is a real difference maker.
— Tommy Nairin- Safeware
Angela’s high energy and bright wit brings good outcomes to everything she participates in
— Robert Burnside
Angela exemplifies innovation and dedication. She is a visionary leader who encourages new ideas and proactive thought. If you are looking for solid results, Angela is your go-to person!
— Nicole Yingst, PPD
As a project manager, Angela made me feel like she trusted me to work independently, and she always listened to my input. I believe that this helped me grow professionally. As a strategist for our recruitment campaigns, she exhibits knowledge of the industry, creativity, and a genuine interest in providing the client with the most effective program possible. She is able to keep the bigger picture in mind and continuously work towards the established goals.
— Sarah Breithaupt - Patient Recruitment Lead, Parexel

Contact

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