By the numbers: 20+ years of global healthcare experience, 100+ global clinical trials managed, 3 industry perspectives (marketing, technology, life science) 2 to 20+ staffers managed; +$40million P&L oversight
I have therapeutic expertise in CNS, cardiology, endocrinology, oncology, infectious disease, pain management, rare disease, and women's health and a career lineage that spans MicroStrategy, Cardinal Health, UnitedHealthcare and the Omnicom and IPG networks. My experience in medical marketing and public relations runs the gamut of the product development lifecycle where I have been responsible for the strategic oversight, implementation, and evaluation of clinical trial recruitment efforts, professional education initiatives, and brand promotion - positioning new and existing brands to fill unmet clinical needs.
I’m committed to the pursuit of more authentic patient engagement, giving data ownership back to consumers, the promotion of health literacy for all, and normalizing clinical research a care option.
Strategy & Innovation
Strategy development (general)
Strategic partnership brokering, negotiations and management
Customer/patient journey mapping
Workshops & Events
Investigator meeting, planning, execution, and facilitation
Ideation/design thinking labs and workshops
Study identity and branding workshops
Study recruitment & retention planning
General Consulting & Business Development
Business development (pitches, proposals, RFPs)
Thought Leadership (writing articles, producing videos etc.)
Copy writing (patient recruitment materials, websites, etc.)
Conference support (canvas, network, distill key learnings, etc.)
Go-to-market support: Advise on clinical research market, landscape
Orchestrate patient-centricity tactics (connect to patient advocates, advisory boards, patient-voice experts)
Customer & Research Site Support
Site engagement (onsite or online analysis, tactical support, chart review)
IRB/EC packet review
High-touch account management
Project plan and timeline development
Budget development and management
Some of the Work
Published or quoted in: Pharmaphorum, MM&M, Pharmavoice, Modern Healthcare, Wired, PM360, mHealth Intelligence, Kaiser Health News and more. A sample of by lines and articles can be found below.
Are We Ok With A Health Literate 1%?
Lack of participation in clinical trials is in a crisis state- trial participation rates have been stagnant for decades and many good people have tried many good things- so why don’t we have momentum…
Who Will be on the Right Side of Big Data History?
Uber, Lyft, TaskRabbit, Fiverr, Airbnb. Ten years ago most of these companies were just starting to break through to the average consumer’s radar. Now, we can barely imagine living without….
Are we missing the message? A New Take on Patient Centricity
A simple idea is often the most elegant solution to a problem, which may be why we are still failing to solve the clinical research participation problem. It is not just that clinical research is complex…
Summary of my expertise can be found below along with relevant samples of thought leadership and contribution to industry. References available at your request.
GM, Clinical Trial Solutions PulsePoint
Managing Director, EVP
2012 to 2018
Director, Strategic Development
2008 to 2011
Director of Marketing
2007 to 2008
Client Service Director
2006 to 2007
2003 to 2006
Proposal & Grant Director
1997 to 2003
1995 to 1997
University of Maryland University College
Coursework in Microbiology
Academy of the New Church
Corporate, brand, and product identity and architecture; Advanced ideation techniques, design thinking & workshop facilitation expertise; Marketing/Sales pipeline strategy; CRM, Social and Martech solution implementation; Patient/customer journey and experience mapping; Thought leadership cultivation; Event planning and management; Media relations/PR; One-woman agency skill set: write it, design it, shoot it, produce it and promote it! Well-connected, well-respected, networker with pitch room prowess and persuasive, collaboration building power
Expertise in GCP, HIPAA, IRB/EC & Privacy Shield requirements; Command of study feasibility and site ID methods; Site engagement strategy and creative Investigator meeting (design, plan and facilitate); Expert in patient recruitment and retention including materials development, study websites/screeners, community outreach, digital outreach, advocacy relations, contingency planning and rescue efforts; Command of the digital health tech landscape from AI/ML to programmatic and data science disciplines